With the rise of China’s economy, more and more westerners are moving to China for business and job opportunities. One consequence of this reverse migration is the transformation of whiteness from a majority identity in western countries to a minority identity in China. What are the advantages and disadvantages of being white in China’s thriving market economy and consumer culture? How is whiteness racialized in relation to blackness and other immigrant identities in various social domains and in different regions in China? How are multiple versions of whiteness negotiated and performed through daily life interactions between white migrants and Chinese in various social and personal settings?